The bottled water industry has a new player in the mix, unlike any other big name in the industry. Meet Waiakea Inc., producer of Waiakea Hawaiian Volcanic Water.
Founded in 2012, Waiakea Inc. is a company dedicated to good ethics and sustainability, as well as excellent product. Recently, the company made to a huge step in its journey of becoming truly green with the development of the world’s first degradable-plastic bottle. Within a year the company plans to have all their bottled water packaged in these recyclable, degradable bottles. Striking the perfect balance, it is a bottle strong enough to hold up as a water container but weak enough to break down in nature.
Being green is not the only thing Waiakea Inc. and founder Ryan Emmons concern themselves with. Waiakea Hawaiian Volcanic Water itself is top-class drinking water, rich in minerals and nutrients due to the water’s source: Hawaii’s Mauna Loa volcano. Filtered through thousands of feet of volcanic rock, Mauna Loa is home to some of the purest, nutrient-rich water still available on Earth. With this source, Waiakea Inc. provides some of the healthiest water available to a market stretching beyond the United States.
Waiakea Inc. is a company whose business model includes giving to communities in need, as well. They have partnered with PumpAid, a charity organization dedicated to providing sustainable, clean water in rural Africa to communities in need. From the huge amount of progress Waiakea Inc. has seen in 5 short years, they can certainly afford to give. Having grown more than 4000% since its start in 2012, Waiakea Inc. is now valued at over $10 million.
With its trifecta of ethical concerns in providing quality water, eco-friendly packaging, and community assistance one can only expect this company to get much bigger. In a world increasingly concerned with sustainability, a bottled water company focused on just that fills a hole in the bottled water market.