The founder and CEO of Nine9 is Anthony Toma. In his interview with IdeaMensch he talks about how Nine9 got started and what kind of ideals the talent agency company is based on. Toma calls his company Nine9 the UnAgency, because he wants to work with all the people who are looking for opportunities in the entertainment industry, but continually hear the words, “no”. He wants to give them a chance to make their dreams come true. Nine9 at Facebook .
Toma has based Nine9 Talent Agency on the idea that the talented men and women interested in working need to work hard on their craft and display the passion they feel in order to do well. He wants his company to do the same. His staff respects and works hard to place the talent with casting calls and auditions in the television, print, modeling, music video, and other promotional opportunities available.
Toma began as a business owner and has worked with many industries before discovering Nine9. At the time he was in the grocery business and wanted a franchise to be a part of. This is how he came across a franchise talent agency. He joined up, but the franchise, unfortunately, fell apart. Click Here for Nine9 reviews .
In 2003 Toma started his own talent agency called, Coral Reef Productions Inc., which would eventually become Nine9. He wanted to make sure his business was a success, so he followed the business strategy created by Gino Wickman of EOS (Entrepreneurial Operating System). Toma insists it was the structure of EOS that helped him visualize what he wanted for the company, by setting a three year goal and then a ten year goal. Toma refused to fail and has developed an UnAgency for the 99% of people in the entertainment field who have the right talent and drive, but still can’t find work.