Snapchat is now utilizing object recognition to ascertain what is in the photos of the users and assign them appropriate filters. Hence if you take a photo of some food, Snapchat will recommend filters with catchphrases such as “what diet?” and “go to my belly.” Snap, the firm behind Snapchat confirmed that the filters had begun rolling out to users last week, although it didn’t offer a comprehensive list of what items trigger the mechanism.
According to https://www.theverge.com/2017/11/27/16703942/, food, pets, holiday destinations such as beaches all appear to give back specific filters, although apparently, Snap will be incorporating new categories as it extends. You can try the filters on your own by retorting pictures of appropriate photos you have gotten online. The filters are accessible in the standard carousel, as you swipe right and left.
However, this is not the first time Snap has incorporated object recognition in its application: the firm already utilizes this feature to allow people to look for certain events and objects in stories. For instance, once you search for “football” you will find football games. Fused with its increased reality masks, its enhanced features such as these that Snap is anticipating will keep the users interested in the face of severe competition from companies such as Instagram. An extensive remodel is also in the pipeline.
With object recognition and AR becoming faster and more precise, it is interesting to anticipate where Snapchat is going with this technology accurately. One of the things that appear promising, though, is that some features like these will be utilized for adverts and income generation.
In last year, we witnessed copyrights displayed by Snap that defined how brands could tender to have their filters connected with suitable objects. In one copyright application, the firm illustrated how a user could take a photo of a cup of coffee, using brands like Keurig and Nescafe then fighting to promote a coffee-themed filter. Just like any other technology, it’s all games and fun until the advertisers become involved.