Nizan Guanaes: The Marketing and Advertising Guru

Marketing and advertising are important for both new and existing businesses. Marketing helps to communicate vital information to customers thus essential in building strong business-customer relationships. An effective marketing campaign also increases a company’s sales and profits.

ABC Group

ABC Group is one of the best marketing agencies that companies and businesses can opt for when looking for an avenue to market their products or services. ABC Group is a holding company that specializes in marketing, advertising services, entertainment and content sectors. The agency is the largest marketing communications group in Brazil and the 19th largest in the world. The group was founded by Joao Augusto (Guga) Valente and his partner Nizan Guanaes

About Nizan Guanaes

Nizan Guanaes started his career as a writer and has honed his skills in the marketing industry to become a distinguished executive marketer. In addition to ABC Group, Nizan has co-founded Africa Propaganda, the seventh largest advertising agency in Brazil. Mr. Guanaes also worked for iG internet provider from 2000 to 2002. Under his leadership, iG became a market leader that was later sold to the Brazil Telecom Group for $150 million.


Nizan has received several awards for his outstanding contributions to the marketing industry. In 2008, he was selected the Entrepreneur of the year in Ernst & Young Brazil. Mr. Guanaes was also nominated one of the most influential experts in marketing and media by Advertising Age. Fast Company voted Nizan one of the world’s 100 most creative people in 2011.

Personal Life

Nizan Guanaes is married to Donata Meirelles, a fashion director at Vogue Brazil with whom they have a son, Antonio Guanaes. Mr. Guanaes became a runner a few years ago after losing almost half of his body weight.