Every day, thousands of reputations implode amid a sea of negative information. The reality is, without the help of premier reputation management firms like MoveBadPress.com, negativity turns into widely read rumors, and then the rabid conversations begin. Yes, it’s a bit peculiar why negative news quickly rises to the top in search results, but that’s because most people don’t understand how destructive hyperbole works.
The Economics Of Negative News
Good and evil have been explored for centuries, and with stunning regularity, nothing satisfies an audience more than a messy story. Unfortunately, the internet bears a twisted incentive for negative news: increased traffic, popularity, and profit. Yet, there is a thin line between fact and fiction, and the internet doesn’t always verify the news. Move Bad Press reiterates, anyone can write anything to poison a good name, but it requires a special skill-set, referred to as a fixer, or reputation consultant to bury bad articles.
A recent article published in Entrepreneur.com offered terrific guidelines for dealing with negativity.
1. Forego The Mudslinging
Although it’s perfectly natural for negativity to ignite that fire inside of you, throwing mud back at your online attackers won’t appear professional, so forego the mudslinging.
2. Place Focus On Loyal Customers
Negativity can breed fear in current customers. Validate your good name by assuring your loyal customers you’re here to stay, and your business is committed to customer satisfaction.
3. Invalidate That Negativity
The better the value, the more you can thwart that negativity. Start by showing current and potential clients that you can exceed expectations and over-deliver. Reputations speak for themselves, so show what your business is made of.
Reach Out For Support
Hiding from an attack won’t make it go away. Many businesses simply ignore negative intrusions but this allows an attack to further violate a good name. Typically, online attacks simply fuel the fire for an onslaught of rumors that become out of hand, requiring a massive redress. MoveBadPress.com says there’s no need to surrender your reputation to those who have nothing better to do. Reach out for support and develop a plan to un-tarnish a good name.