Do you ever wonder what’s in a name?
Lime Crime was launched in 2008, and its CEO and founder wouldn’t have it any other way. Doe Deere likes the name of her makeup company because it’s unique, sounds tart and is amazingly “Google-able.”
Selling makeup online is never easy; just ask the numerous companies that have faded away. Building a brand on e-commerce can be achieved, but it depends on how you play the game. Doe Deere appears to be brilliant at the world of beauty as Lime Crime hits the top of the charts on social media, with a three million fan following on Instagram.
As Doe Deere debuted her brand, she was introducing the world to her rule-breaking cosmetics. That meant super bold and bizarre lipstick shades, glitter, crystals, iridescence, color foils and vibrant eye shadows. Doe Deere was thinking outside the box and coloring outside the lines, and people were watching.
Today, the Russian native enjoys communicating with her global social media community. They all inspire each other and have fun sending makeup selfies to show off how they are using the brand’s highly pigmented makeup.
Lime Crime’s popular Velvetines keep exploding with new liquid matte lipsticks. For example, the brand’s Diamond Crushers are elegant and high glam, so beautiful, you just want to reach out and touch the lips. The magic is in the revolutionary lip topper that uses prismatic technology to let you shimmer and shine. You can wear Diamond Crushers on bare lips or over lipstick.
The makeup brand is also branching out to cheek highlighting and features the very popular Hi-Lite, an opalescent pearl base that delivers higher cheekbones and a lovely halo of light around the face. Each Hi-Lite palette features three universally-flattering shades in pink/gold/peach or warm gold/lavender/sunset. Can you say, totally gorgeous?
Doe Deere is proud of her vegan, cruelty-free company. Her independent brand is based out of Los Angeles. The edgy makeup is sold on e-commerce and at popular brick and mortar stores like Urban Outfitters and Dolls Kill.
Empower yourself, and try some on.