Most of us are creatures of habit, doing things the same way, day in and day out. Even that gets boring, dull and expected. When it comes to putting on makeup, many of us stick to that mundane routine, applying colors and types of cosmetics that are safe and traditional. Lime Crime is a totally different and refreshing beauty philosophy.
The makeup company was established in 2008 by young businesswoman Doe Deere. Russian-born and New York raised, the enterprising and creative woman decided to make her own makeup, because the choices out there were minimal. Of course, Doe Deere was looking for much more than the basics. She wanted whimsical and crazy radical colors, sparkles, edge, street style and self-expression. Doe expected young women and men to feel free and put on the makeup they wanted and not a uniform of society’s norms.
Lime Crime makeup is modern; it’s taken a slow, steady rise to the top, but Doe doesn’t mind. Her line has become the inspiration for all the new beauty companies out there looking to add some bold, bright color to the palettes they are selling.
The most talked about Lime Crime item these days is her lipstick, namely the Velvetines. The name says it all, smooth lipstick that glides across the mouth and dries to a sleek, soft, velvet finish. It stays put for hours, and the colors will blow your mind, Deep Plum, Squash, Pinkest Pink, Brick Red, Cool Grey, etc.
Lime Crime ain’t your mama’s makeup; the Instagram shows it’s modern and playful and a bit naughty. There’s nothing safe about it, and maybe that’s why famous faces like rockin’ Doe Deere’s cosmetics. Katy Perry, FKA Twigs and Garcelle Beauvais are just a few celebs who enjoying putting on Lime Crime for a unique, edgy look.
Doe hopes that people not only get the pretty when they purchase her makeup, but also develop their own idea of what’s attractive. Doe believes that makeup can be quite empowering, a self-esteem booster and great way to announce who you are. Being comfortable in your own skin is what truly matters. Find the full offering of Lime Crime products on UrbanOutfitters, but be sure to follow their social media, like Facebook, for limited time offers and products.