Honey Birdette, an Australian firm that specializes in lingerie and sensuality products, is taking its brand to the next level. The company recently launched an online shopping site for customers in the United States, and it also announced plans to open to expand its number of bricks-and-mortar stores in the United Kingdom from three to 40 by the end of 2018.
Last year was an excellent one for Honey Birdette. The decision to expand the American online operation came after sales by online shoppers in the United States increased by a dramatic 374 percent over the past 12 months, and the coming expansion of bricks-and-mortar stores in England is inspired by the roaring success of outlets in London, Leeds and Westfield during the same time period. Furthermore, the firm has made it clear that they are looking at opening up boutiques in the United States in the near future.
About Honey Birdette
Honey Birdette was founded by Australian businesswoman Eloise Monaghan in 2006. Monaghan’s initial vision was to create a line of sexy and classy lingerie and sensuality products, and she has achieved exactly that. She came up with the concept for her business while drinking champagne with a few friends and bemoaning the lack of luxury bedroom products. Honey Birdette offers discounts and other extras to its regular customers.
The firm is known for its boutiques, which are decorated in a flirty and fun style, and for selling quality bedroom products from candles to leather crops. Its brand representatives, or “honeys,” work with customers to help them find exactly what they are looking for in a relaxed, fun and playful atmosphere. It is also known for its elegant and user-friendly online shopping experience. Clearly, this is a brand with a bright future both online and in retail.
Find more “Honey’s” on Instagram @honeybirdette