EOS, which stands for Evolution of Smooth is revolutionizing what is seen as a cluttered and dull market. Lip care might not be as exciting as other industries, but it sure is just as profitable. Chapstick has a had a firm grip on the industry and it’s competition for nearly a century, but in recent years has been overtaken by two of it’s biggest competitors. Burt’s Bees is currently the industry’s leader in sales and the up and coming Evolution of Smooth is now knocking it’s doors. EOS lipm balm has dramatically grown in seven short years and is currently the most popular new lip care product on the market. It’s reshaping the lip balm landscape as we speak and it’s success comes from many different variables.
According to fastcompany.com, strategic Marketing has boosted this brands success in a short period of time. Company Marketers used a style known as selective marketing which targets a specific group of people. This turned out to be a winner as EOS lip balm has exploded in popularity. Many famous female celebrities are consistent users of the product, which is another form of advertisement in itself. Christina Aguilera, Miley Cyrus, and Christina Aguilera has provided an extra bit of magic with their presence. Since females make up a huge percentage of the market, Evolution of Smooth uses it’s target marketing to pull further pull these individual in.
From it’s vibrant colors to it’s fun egg shaped container, http://www.ulta.com/smooth-sphere-lip-balm?productId=xlsImpprod3490245, the brand just stands out from the crowd. While searching the shelves of lip care products, (EOS) sticks out like sore thumb. The Racked sold brand focuses on creating attraction by appealing to the senses and when you appeal to the senses, much stronger emotional connections are formed. It’s simply genius and over the next few years, Evolution of Smooth with be the undisputed king of the hill.