The entrepreneur named, Don Ressler is the man behind a number of successful startups including JustFab, Fabletics, Intelligent Beauty and more. He stepped in the business world with his very first startup, FitnessHeaven.com which was then bought by Intermix Media in the year 2001.
Don Ressler then teamed up with the Intermix COO named, Adam Goldenberg and together they created the Alena Media. This e-commerce business made millions for Intermix but when News Corp acquired Intermix, the duo decided to leave the company as their business was being ignored by this new media company.
The two knew that they had what it takes to excel in the online advertising world, hence, they decided to form an enterprise they could operate alone. They gathered a few members from their Alena group and had brainstorming session in Goldenberg’s home. Just after two weeks, they managed to create the company Intelligent Beauty (originally it was named ‘Brand Ideas’). Initially, Adam Goldenberg and Don Ressler created an online cosmetics and skincare marketplace named, ‘DERMSTORE’ and later launched ‘SENSA’, a weight losing system. Both, DERMSTORE and SENSA are believed to have generated high profits on matrixpartners.com. The duo’s company had a $43 million offer from Technology Crossover Ventures that they accepted in 2008.
By the year 2010, they launched JustFab, an online subscription retailer that deals in handbags, shoes, denim and jewelry. Just a year later, JustFab got $33 million offer accepted from Matrix partners. Kimora Lee Simmons was appointed as Creative Director and President in that year. The company had more than 6 million members by the year 2012. Adam Goldenberg and Don Ressler managed to secure $76 million in funding from Matrix Partners, Rho Ventures, Intelligent Beauty and Crossover Ventures in that year. And this is just not it, the company received $85 million in funding by the previous investors and by Passport Special Opportunity Fund as well. While the company has never really released its official financial report, the company is considered to have a valuation of $1 billion, thanks to this funding in the year 2014.
The duo teamed up with actress Kate Hudson in 2013 to launch Fabletics that is a women’s sportswear brand. It is yet another successful startup by the team that generates around 30% of the sales for their company, JustFab.
The so called guru of brand building, Don Ressler has successfully made $1 billion in trades and has been able to raise $100 million for internet companies.