Category Archives: Farmer’s Market

Fresh Food Options In California

A new farmer’s market program has been put in place in California. The program is meant to help low-income families get the vegetables and fruits that they need. Governor Jerry Brown wants to see people eat healthier, but if they don’t have the money to purchase the foods, then they rely on fast food or unhealthy options as they are less expensive.

The recent state budget includes money for the California Nutrition Incentives Act. There is federal money available as well. The bill allows for sellers at farmer’s markets to offer discounted produce. The program is easy to operate at most markets. When someone goes to shop, they will tell the manager of the market how much they want to spend in food stamps. Because of the federal program, that amount will be matched so that the family can spend twice as much on healthy foods. Tokens are given in the amount that the person wants to spend, which are then given to the sellers so that they can get paid. This will give people a way to get fresh foods that are nutritious while giving sellers money that they need for the produce they grow. It’s a situation where everyone wins. It’s an idea that should be brought into play across the country so that families can provide more than just TV dinners for their family.