Category Archives: AI Tools

Why Businesses Need to Use Multi-variate Testing

It is important for most businesses to get the conversions that they need and this leads back to the fact that multi-variate testing will help them to get to that point. There are many different ways that people can take advantage of the way that optimization works but it is nearly impossible to get a perfect reading of what the results of the optimization and conversion opportunities were. Since this is something that can be difficult for people to understand, it needs to be looked at from a different point of view. By using things like artificial intelligence to make sure that people are getting the best results possible, businesses will be able to see whether or not their conversion efforts are working.


When a business decides to use optimization, they need to figure out whether or not it is going to work for them. There are many different ways to do this but multi-variate testing is the only way that is guaranteed to be 100% accurate to let the owner of the site know whether the optimization is performing in the way that it should be. Since multi-variate testing is actually a type of artificial intelligence instead of just a basic algorithm, it is easier for it to perform and to show the owner the performance that is happening on the site.


Clicks mean conversions and conversions mean sales. Most business owners, whether they are in the ecommerce field or not, can recognize that sales are great for their business. It is something that they need to work on and something that is necessary for the business to continue doing when they are in different areas. Thanks to the opportunities that they have for improvement, businesses know that they will be able to make a difference in their own areas and in the different options that they have.


By using multivariate testing, businesses can see whether their opportunities are turning into clicks and, eventually, sales. This is important to most businesses because they need to make sales if they want to profit. Once they have seen the way that the multi-variate testing works and the way that it can show them different things, they will be able to make the changes that are necessary to improve their optimization. When they combine multi-variate testing with the other types of optimization offered by Sentient AI, they can further improve their chances for success.