Category Archives: Advertising Firm

Jose Borghi – Making Brazil Advertising Industry Proud at International Events

Jose Borghi is a well-known marketing guru who works for the leading Brazilian advertising ad agency, Mullen Lowe and became popular after the success of the Mammals of Parmalat campaign that he designed and executed. With years of experience in the publicity field, he has set himself apart from others by working immensely hard in all of his projects and being successful. It is because of his passion and dedication to the field that is has become the co-chief executive officer of the biggest advertising company in Brazil, Mullen Lowe Brasil.

Jose Borghi started working in the advertising industry from the year 1988 as an agent in the advertising agency, Standard Ogilvy that was among the top advertising agencies in the 1980’s. He then went on to many other organizations such as Talent, FCB, and Leo Burnett. DM9DDB recognized his talents and hired him, where he independently organized advertising campaigns for his clients after being appointed in 1994. After working with the company for a little over five years, he was again hired by Leo Burnett to be the Chief Creative Officer. Due to his success with numerous campaigns, he soon became the CEO at the company in 2001. But, that was not enough for him, and he started his firm BorghiErh in 2002. Due to the popularity of the company in a short period, he merged with Lowe and Partners and became the Chief Creative Officer of the new corporation. Few years down the line, the company changed its name to Borghi Lowe that seemed more appropriate. He also became the head of the Mullen Lowe Group in 2015.

Jose Borghi’s contribution to the advertising and publicity industry for over two decades has been immense. During this time, he won many awards but that did not make him proud, and he continued to work with the same diligence to perfection. He went on to earn many significant awards at international and national events. He won the award for the most Professional Ad Expert in 2009 by the Brazilian Advertising Professionals Associations. He also received another award, the Advertising Professional Award, from ABP in 2014.


White Shark Media leader in online and digital marketing

When looking for a digital marketing agency, look no further than the company that is leading the industry, White Shark Media. They offer online marketing solutions that are individually created for each small and medium sized business client that they serve. They are known as one the fastest growing digital agencies in North America. Their growth can be attributed to their excellent customer service and their cost effective Search Marketing campaigns that are individually created for each client. They have been able to service thousands of companies and increase their business by using their marketing tools and online marketing procedures. Their formula for success also includes keeping a detailed log of their client’s marketing efforts. They can then ensure that they can account to each of their clients every month through google analytics integration and their own proprietary reporting software.


Three Danish entrepreneurs founded White Shark Media back in 2011. They had an extensive amount of experience in online and offline marketing. Their goal was to tap into the growing online market in the United States and Latin America by delivering superior customer service and an unmatched product that would benefit businesses large and small. Their winning formula also includes both a domestic and foreign presence that incorporates bilingual employees. As they learn what works and is successful, they share it with their clients. Their clients benefit from their tried and true concepts rather than trial and error testing it out for themselves.


Proving how excellent their business model and customer service is, the very first customer of White Shark Media is still a customer. The company has grown to have over one hundred and fifty employees in three different countries that master online marketing options like AdWords, Google Analytics, Bing, and display advertising. Their growth was even noticed by Google when they invited them to their headquarters, where a new support team was specifically assigned to White Shark Media to help them with their growth and make sure their client’s needs were attended to quickly and efficiently. This partnership led White Shark Media to be given the Google AdWords Premier SMB Partnership award. These partners are a handpicked group that meet Google’s strict requirements, resulting in very few agencies having this prestigious recognition. Microsoft has also acknowledged their excellence and started an alliance for White Shark Media to become a member of their Bing Ads Authorized Reseller Program.



How White Shark Media Strives to Outperform Their Competitors

The professionals at White Shark Media know the best way for any business to succeed is to create an online presence. Their team of experts is more than capable of optimizing any website to increase a company’s customer base or profit margin. White Shark Media’s dedication to achieving the goals of their clients can be seen in the reviews and testimonials of the companies they have served. These reviews often praise White Shark Media for helping their business grow. This growth could be seen in the company’s increase of usable leads, sales or profits.


Not only do the testimonials for this professional digital media marketing company give thanks for the increases they have seen, but they also show a client’s appreciation through their loyalty. The clients served by White Shark Media become so impressed by the performance this team provides they choose to continue using their services for future projects. In fact, many of the client reviews are from businesses who have been with this media marketing agency for years. Even the clients who are new to this service praise the agency for outperforming the services they used before.


Putting Client Relations First


In addition to dedicating themselves to providing excellent service for the marketing campaigns they create for clients, the team at White Shark Media also takes time to listen to what their clients need. When this marketing agency hears about issues clients are having with them, they quickly step in to resolve them. These professionals know the success of their company not only lies in their ability to outperform other media marketing agencies, but also in the way they handle complaints. When they heard clients complaining about not being able to reach their White Shark representatives, they quickly restructured the way they handled their client contacts. They made improvements by scheduling monthly meetings and providing clients with direct extensions to representatives.


When it comes to maintaining a loyal client base, the team at White Shark also understands the importance of keeping their clients informed about their campaigns. When the team heard that clients were having issues staying in touch with their AdWords campaigns they developed better procedures to help both large and small business owners understand the reports they received. The team at White Shark also received feedback about the optimization they performed on existing campaigns, so they made sure to retain all of the aspects that were already performing successfully.


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Why Many Firms Pick White Shark Media

Are you looking for a reliable way to promote your business and attain success? Do you want to try PPC advertising to see how it can help grow your business? You need to contact White Shark Media for help.


Running a search engine marketing or PPC campaign is a vital element of any enterprise, and it is not something to be taken lightly, or designated to an amateur. It is important to hire professionals who are well versed in enterprise promotions and marketing, especially Digital Marketing. That’s where White Shark Media comes in.


PPC ad campaigns are an extremely budget-friendly option for promoting a company’s products and services and developing brand reputation. When search engine users see an establishment’s name repeatedly for search queries related to what it advertises, the user develops confidence in the company. Even when no immediate or direct conversion from a Pay Per Click ad occurs, the totality of ads in the ad campaign adds up to an ever-increasing pool of target potential customers favorably disposed to do business.


White Shark Media helps agencies succeed in their marketing and advertising efforts, and they do this through ROI driven approaches and techniques that offer a customized action plan. They have a thorough knowledge of how to fit search engine marketing into their clients’ comprehensive advertising approach. They work hard to meet the advertising and marketing needs of their clients, and really help them reach their goal.


While many other advertising consultants and digital marketing and advertising firms offer commodity based, solutions and frankly make it hard for you to attain success, White Shark Media pays special attention to each client and reviews their situation and need, put together a winning practice to make sure their beneficial results.


They will take the time to evaluate everything you have been doing with your promotions and marketing, and advise you on what steps you should be taking. Their free Adwords evaluation is a grea opportunity for you to have a good understanding of the entire PPC management process and how it can benefit you if you invest wisely in a reliable management firm.


Every step of their prize-winning process from their research to their coverage has been created to supply impressive results and maximum ROI. By leveraging robust enterprise-level software program, they supply the understanding and scalable management that you require yet will not locate anywhere else.

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