Nizan Guanes is a marketing professional who is the current chairman of Grupo ABC. He currently runs this marketing company that has emerged as among the top advertising firms in Brazil. During his career he has spent a lot of time in foreign countries always looking to find the best marketing methods available. One of his notable trips was to South Africa to study the World Cup. By studying the World Cup he would be able to find the most profitable marketing trends and then make it a part of his firm’s offerings. Over the course of his career, Guanes has been quite instrumental in helping get Brazil established as a thriving economic nation.
At the beginning of his career, Nizan Guanes was a copywriter who would type advertising content. However he wanted to accomplish more in his career and therefore began to capitalize on the advertising industry on the internet. He invested in one of the first internet service providers of Brazil. After running this internet service provider for two years, he sold it. He would also start up and sell other ad agencies and has therefore established himself as one of the most successful entrepreneurs in the marketing field. Nizan currently runs Grupo ABC which stands for Advertising Branding Content which specializes in marketing for companies that produce fashion, Carnival, sports content and also a Shakira concert.
With his current ad agency, Nizan looks to continue capitalizing on the growing economy in Brazil. Since over half the population of the country is now among the middle class, Nizan sees that there will be a growing demand for marketing services. With these marketing services he will be able to help a number of companies generate more revenue with some of the most effective marketing services available. Within the next decade, Guanes looks to establish his company as among the top 10 advertising agencies in the world.