Avaaz has origins in the Persian language meaning “song” or “voice”, and the translation is indicative of the goals of this United States civic organization. Since its foundation in 2007, Avaaz has worked to promote messages of global activism focusing on climate change, human rights, animal rights,corruption, poverty, and conflict. Its goal is to form a collective force to promote the rights of individual causes.
Avaaz is co- founded by Res Rubric, MoveOn.org, and Service Employees International Union, and has quite a significant amount of followers boasting 44 members in 194 countries. One need not question why. Avaaz is an organization that focuses on democracy. Avaaz tries to promote the goals that best benefit the interest of its members. This is accomplished by listening to what members have to say. Avaaz is solely funded by individual funding eliminating any need for concern over issues of a hidden agenda often resulting from involvements with high wealth corporations. Avaaz does not accept donations from the government or corporations. Instead Avaaz dedicates time and effort to the needs of members.
Avaaz determines priorities by taking a collective poll from members. Ideas are polled weekly by a random sample from 10,000 member responses. The campaign ideas with the strongest ratings become an area of focus. Often members can become involved in a promotes cause in a matter of minutes.
Avaaz acknowledges that all members of the organization will not share the same beliefs. Thus, each member is allowed to be as involved or as indifferent to each campaign as he/she desires. However, Avaaz has discovered that individuals joining the organization for one cause often become interested and involved in other activist campaigns. A member’s level of involvement in individual Avaaz campaigns is contingent upon personal passions and beliefs.
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